Optimisation pour les moteurs de recherche (SEO) : L'importance de la structure du site et du contenu de qualité

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Utilisez des balises sémantiques HTML appropriées (, <p>, <a>) pour structurer le contenu, évitant <div>, <ul> ou <li> pour des fins sémantiques.</li> <li>Intégrez correctement les balises alt pour les images, et utilisez Rich Snippets pour enrichir les résultats SERP avec des données structurées via schema.org.</li> <li>Implémentez un fil d’Ariane pour améliorer l’expérience utilisateur et faciliter le référencement.</li> </ul> </div></div><div id="content" fs-toc-element="contents" fs-toc-offsettop="96px" fs-toc-hideurlhash="true" class="rich-text w-richtext"><h1><strong>SEO : Structure et Contenu</strong></h1> <p>‍</p> <h2><strong>Balises sémantiques</strong></h2> <p>‍</p> <p>Les <strong>balises sémantiques</strong> doivent remplir un <strong>objectif de contenu</strong>.</p> <p>‍</p> <p>Utiliser correctement les balises HTML pour structurer le contenu :</p> <ul> <li><strong><title> pour les titres,</strong></li> <li><strong><p> pour les paragraphes</strong></li> <li><strong><a> pour les textes d’ancrage</strong></li> <li><strong>Les balises HTML telles que <div>, <ul> or <li> ne doivent pas être utilisées pour des objectifs sémantiques.</strong></li> </ul> <p><strong>‍</strong></p> <h3><strong>Formats HTML</strong></h3> <p>‍</p> <p>Assurez-vous d’utiliser une ligne pour chaque bloc, liste ou table contenu HTML. Par exemple, une liste d’éléments devrait être affichée :</p> <ul> <li>1 artichaut</li> <li>De l'essuie-tout</li> <li>200g de chocolat</li> </ul> <p>‍</p> <h3><strong>Double guillemets "" utilisation</strong></h3> <p>‍</p> <p>Comme dans l'exemple ci-dessous :</p> <p>‍</p> <p>You can reach Michael at:</p> <ul> <li><a href="<https://example.com>;">Website</a></li> <li><a href="mailto:m.bluth@example.com">Email</a></li> <li><a href="tel:+123456789">Phone</a></li> </ul> <p>‍</p> <h2><strong>Headline Tags</strong></h2> <p>‍</p> <ul> <li>Les balises <H> aident à <strong>structurer</strong> le <strong>contenu</strong> dans une page. Ils peuvent <strong>influencer l’indexation</strong> si le contenu est bien structuré, facile à lire, riche en mots-clés stratégiques et ciblés.</li> <li>Chaque balise <H> doit <strong>donner à l’utilisateur une compréhension rapide des informations</strong> qu’il obtiendra dans le paragraphe ci-dessous</li> </ul> <p>‍</p> <p>Comment structurer le contenu d’une page :</p> <ul> <li>Toujours un et <strong>un seul H1 dans chaque page</strong> : il présente le sujet de votre page entière</li> <li><strong>H2</strong> tag sont comme des <strong>chapitres</strong> dans un livre affichant les thèmes principaux autour du sujet de l’article</li> <li><strong>H3</strong> et ci-dessous sont des balises que vous pouvez utiliser pour structurer les <strong>sous-paragraphes</strong></li> </ul> <p>‍</p> <h2><strong>Images et balises alt</strong></h2> <p>‍</p> <p>Vous devez d’abord distinguer les images de contenu des images de charte graphique.</p> <p>‍</p> <p>Les images de contenu doivent :</p> <ul> <li><strong>avoir un nom court et pertinent</strong> (descriptif)</li> <li>avoir un <strong>attribut alt</strong>, descriptif aussi</li> <li>être <strong>stockées dans le répertoire approprié</strong> (p. ex., *<a href="https://www.domain.com/images%5C">https://www.domain.com/images\</a>*) ou un <strong>CDN</strong></li> </ul> <p>‍</p> <h2><strong>Fil d’Ariane</strong></h2> <p>‍</p> <p>Le “<strong>fil d’Ariane</strong>” ce sont des <strong>éléments de navigation</strong> qui contribuent à <strong>apporter une meilleure expérience utilisateur</strong> sur le site et aider à <strong>faciliter le crawling</strong>.</p> <p>‍</p> <p>Fil d’Ariane sont des liens qui permettent aux utilisateurs de comprendre où ils sont sur le site Web et quelles sont les pages intermédiaires avec la page d’accueil.</p> <p>‍</p> <p>Voici quelques exemples :</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae093825_64dc904a5d6c06f472066332_st.png" alt=""></p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae0937f8_64dc908b93c588f5e20cb925_stbis.png" alt=""></p> <p>‍</p> <p>‍</p> <p>Ils sont extrêmement importants pour l’indexation, parce que Google les utilise:</p> <ul> <li>pour l’afficher sur les résultats du SERP</li> <li>pour catégoriser l’information sur le PERL</li> <li>dans un rapport à date structurée sur la console de recherche Google</li> </ul> <p>‍</p> <h2><strong>Rich Snippet - Données structurées</strong></h2> <p>‍</p> <h3><strong>Qu’est-ce que c’est ?</strong></h3> <p>‍</p> <p>Une <strong>donnée structurée</strong> est une donnée qui est <strong>prédéfinie</strong> et <strong>formatée</strong> grâce à une structuration précise des balises. Le langage utilisé pour formater et stocker les données structurées est : <a href="https://schema.org">schema.org</a>.</p> <p>‍</p> <p>Il aide Google et tous les autres moteurs de recherche à mieux comprendre la nature du contenu affiché sur une page pour mieux l’afficher sur la SERP.</p> <p>‍</p> <p>Dans l’exemple ci-dessous, vous avez un lien vers un site Web qui contient des données structurées avec le type d’information Recipe (<a href="https://schema.org/recipe">schema.org/recipe</a>). Parce que l’éditeur a fait l’effort d’implémenter des données structurées sur son site, Google a mieux compris toutes les informations affichées sur la page (avis, temps de cuisson, calories...) et a pu les afficher de manière personnalisée sur le SERP :</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae09382f_64dc905138f59b39bd9aed8f_st1.png" alt=""></p> <p>‍</p> <p>‍</p> <h3><strong>Où écrire ces informations ?</strong></h3> <p>‍</p> <p>Dans la section <head> de chaque page, afficher les informations pour lesquelles un type de contenu existe dans le langage <a href="https://schema.org">schema.org</a>.</p> <p>‍</p> <h3><strong>Rich Snippet Fil d’Ariane</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher le fil d’Ariane d’une page directement sur le lien du PERL.</p> <p>‍</p> <p>Ce script LD-Json doit être mis sur la section <head> de toutes les pages qui ont des pistes de navigation.</p> <p>‍</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Accueil", "item": "<https://www.domaine.com>;" },{ "@type": "ListItem", "position": 2, "name": "Actualités", "item": "<https://www.domaine.com/directory-1>;" },{ "@type": "ListItem", "position": 3, "name": "Title of the page" }] } </script> <p>‍</p> <h3><strong>Rich Snippet : Avis / Reviews</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher les avis sur un produit, un service ou une marque directement sur le lien de la SERP.</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae0937fb_64dc9064ee5031f6f4d07349_st2.png" alt=""></p> <p>‍</p> <p>‍</p> <p>Ce script LD-Json est à mettre sur la section <head> de toutes les pages du site.</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "SoftwareApplication", "name": "SPARK", "operatingSystem": "Web-based", "applicationCategory": "Blog", "url": "www.spark.do", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "ratingCount": "54" }, "offers": { "@type": "Offer", "price": "0.00", "priceCurrency": "EUR" } } </script> <p>Le type doit être modifié en fonction du type d’entreprise de votre client.</p> <p>‍</p> <h3><strong>Rich Snippet: Article</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher les questions et réponses directement sur le lien du PERL.</p> <p>‍</p> <p>Ce script LD-Json est à mettre dans la section <head> de toutes les pages du blog, des nouvelles et des articles du site.</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "<https://www.spark.do/blog/article-example>;" }, "headline": "My Headline Here", "image": "<https://www.spark.do/files/image\_1.jpg>;", "author": { "@type": "Organization", "name": "Spark" }, "publisher": { "@type": "Organization", "name": "Spark", "logo": { "@type": "ImageObject", "url": "<https://www.spark.do>;" } }, "datePublished": "2021-06-27" } </script> </div><div class="blog-faq-container"><h2 class="title-black">Questions fréquentes</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-w-id="36f9b5aa-1c37-cc96-d6d3-836b9d7f2779" class="faq-question-wrap-transparent"><a data-wf-native-id-path="36f9b5aa-1c37-cc96-d6d3-836b9d7f277a_instance-0" href="#" class="faq-question-bar w-inline-block"><h3 class="faq-title">Ma 3e question ?</h3><div class="faq-question-cta"><div class="fa-400"></div></div></a><div style="height:0PX" class="faq-content"><p class="text-style-blog">Code source HTML de la réponse ( contenu + balises HTML) auquelle il faut enlever toutes les guillements doubles</p></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="36f9b5aa-1c37-cc96-d6d3-836b9d7f2779" class="faq-question-wrap-transparent"><a data-wf-native-id-path="36f9b5aa-1c37-cc96-d6d3-836b9d7f277a_instance-1" href="#" class="faq-question-bar w-inline-block"><h3 class="faq-title">Ma 1ere question ?</h3><div class="faq-question-cta"><div class="fa-400"></div></div></a><div style="height:0PX" class="faq-content"><p class="text-style-blog">Code source HTML de la réponse ( contenu + balises HTML) auquelle il faut enlever toutes les guillements doubles</p></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="36f9b5aa-1c37-cc96-d6d3-836b9d7f2779" class="faq-question-wrap-transparent"><a data-wf-native-id-path="36f9b5aa-1c37-cc96-d6d3-836b9d7f277a_instance-2" href="#" class="faq-question-bar w-inline-block"><h3 class="faq-title">Ma 4e question ?</h3><div class="faq-question-cta"><div class="fa-400"></div></div></a><div style="height:0PX" class="faq-content"><p class="text-style-blog">Code source HTML de la réponse ( contenu + balises HTML) auquelle il faut enlever toutes les guillements doubles</p></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="36f9b5aa-1c37-cc96-d6d3-836b9d7f2779" class="faq-question-wrap-transparent"><a data-wf-native-id-path="36f9b5aa-1c37-cc96-d6d3-836b9d7f277a_instance-3" href="#" class="faq-question-bar w-inline-block"><h3 class="faq-title">Ma 2e question ?</h3><div class="faq-question-cta"><div class="fa-400"></div></div></a><div style="height:0PX" class="faq-content"><p class="text-style-blog">Code source HTML de la réponse ( contenu + balises HTML) auquelle il faut enlever toutes les guillements doubles</p></div></div></div></div></div></div><div class="blog-author"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/6614273712f7e8c3f00c3f6d_hBSG4PaxJb3eYDd24aNVaHYr4c3dzv0W6ZqmSDDFp0A.png" loading="lazy" alt="" class="blog-author-avatar margin-right-10"/><div class="blog-author-container"><div class="blog-author-name">Baptiste Lefranc-Morin</div><div>Founder</div></div></div></div></div><div id="w-node-_5f486106-70d5-c29e-bbd4-391b8343a44a-a2073427" class="w-layout-grid ebook-content_grid w-condition-invisible"><div id="w-node-_5f486106-70d5-c29e-bbd4-391b8343a45f-a2073427" class="ebook_column-content"><div class="blog-hero-category margin-bottom-24"><div>Article</div></div><h1 class="ebook-title">Optimisation pour les moteurs de recherche (SEO) : L'importance de la structure du site et du contenu de qualité</h1><div class="ebook-container"><div style="background-color:#dcfff1" class="ebook-image-container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/672880463de36c92039854cf_yc9MCoDtGltI6SdhS5p3r_rSKNU-MQ_xDHp-Q48hoUM.svg" loading="lazy" alt="" class="ebook-image"/></div></div><div class="rich-text w-richtext"><h1><strong>SEO : Structure et Contenu</strong></h1> <p>‍</p> <h2><strong>Balises sémantiques</strong></h2> <p>‍</p> <p>Les <strong>balises sémantiques</strong> doivent remplir un <strong>objectif de contenu</strong>.</p> <p>‍</p> <p>Utiliser correctement les balises HTML pour structurer le contenu :</p> <ul> <li><strong><title> pour les titres,</strong></li> <li><strong><p> pour les paragraphes</strong></li> <li><strong><a> pour les textes d’ancrage</strong></li> <li><strong>Les balises HTML telles que <div>, <ul> or <li> ne doivent pas être utilisées pour des objectifs sémantiques.</strong></li> </ul> <p><strong>‍</strong></p> <h3><strong>Formats HTML</strong></h3> <p>‍</p> <p>Assurez-vous d’utiliser une ligne pour chaque bloc, liste ou table contenu HTML. Par exemple, une liste d’éléments devrait être affichée :</p> <ul> <li>1 artichaut</li> <li>De l'essuie-tout</li> <li>200g de chocolat</li> </ul> <p>‍</p> <h3><strong>Double guillemets "" utilisation</strong></h3> <p>‍</p> <p>Comme dans l'exemple ci-dessous :</p> <p>‍</p> <p>You can reach Michael at:</p> <ul> <li><a href="<https://example.com>;">Website</a></li> <li><a href="mailto:m.bluth@example.com">Email</a></li> <li><a href="tel:+123456789">Phone</a></li> </ul> <p>‍</p> <h2><strong>Headline Tags</strong></h2> <p>‍</p> <ul> <li>Les balises <H> aident à <strong>structurer</strong> le <strong>contenu</strong> dans une page. Ils peuvent <strong>influencer l’indexation</strong> si le contenu est bien structuré, facile à lire, riche en mots-clés stratégiques et ciblés.</li> <li>Chaque balise <H> doit <strong>donner à l’utilisateur une compréhension rapide des informations</strong> qu’il obtiendra dans le paragraphe ci-dessous</li> </ul> <p>‍</p> <p>Comment structurer le contenu d’une page :</p> <ul> <li>Toujours un et <strong>un seul H1 dans chaque page</strong> : il présente le sujet de votre page entière</li> <li><strong>H2</strong> tag sont comme des <strong>chapitres</strong> dans un livre affichant les thèmes principaux autour du sujet de l’article</li> <li><strong>H3</strong> et ci-dessous sont des balises que vous pouvez utiliser pour structurer les <strong>sous-paragraphes</strong></li> </ul> <p>‍</p> <h2><strong>Images et balises alt</strong></h2> <p>‍</p> <p>Vous devez d’abord distinguer les images de contenu des images de charte graphique.</p> <p>‍</p> <p>Les images de contenu doivent :</p> <ul> <li><strong>avoir un nom court et pertinent</strong> (descriptif)</li> <li>avoir un <strong>attribut alt</strong>, descriptif aussi</li> <li>être <strong>stockées dans le répertoire approprié</strong> (p. ex., *<a href="https://www.domain.com/images%5C">https://www.domain.com/images\</a>*) ou un <strong>CDN</strong></li> </ul> <p>‍</p> <h2><strong>Fil d’Ariane</strong></h2> <p>‍</p> <p>Le “<strong>fil d’Ariane</strong>” ce sont des <strong>éléments de navigation</strong> qui contribuent à <strong>apporter une meilleure expérience utilisateur</strong> sur le site et aider à <strong>faciliter le crawling</strong>.</p> <p>‍</p> <p>Fil d’Ariane sont des liens qui permettent aux utilisateurs de comprendre où ils sont sur le site Web et quelles sont les pages intermédiaires avec la page d’accueil.</p> <p>‍</p> <p>Voici quelques exemples :</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae093825_64dc904a5d6c06f472066332_st.png" alt=""></p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae0937f8_64dc908b93c588f5e20cb925_stbis.png" alt=""></p> <p>‍</p> <p>‍</p> <p>Ils sont extrêmement importants pour l’indexation, parce que Google les utilise:</p> <ul> <li>pour l’afficher sur les résultats du SERP</li> <li>pour catégoriser l’information sur le PERL</li> <li>dans un rapport à date structurée sur la console de recherche Google</li> </ul> <p>‍</p> <h2><strong>Rich Snippet - Données structurées</strong></h2> <p>‍</p> <h3><strong>Qu’est-ce que c’est ?</strong></h3> <p>‍</p> <p>Une <strong>donnée structurée</strong> est une donnée qui est <strong>prédéfinie</strong> et <strong>formatée</strong> grâce à une structuration précise des balises. Le langage utilisé pour formater et stocker les données structurées est : <a href="https://schema.org">schema.org</a>.</p> <p>‍</p> <p>Il aide Google et tous les autres moteurs de recherche à mieux comprendre la nature du contenu affiché sur une page pour mieux l’afficher sur la SERP.</p> <p>‍</p> <p>Dans l’exemple ci-dessous, vous avez un lien vers un site Web qui contient des données structurées avec le type d’information Recipe (<a href="https://schema.org/recipe">schema.org/recipe</a>). Parce que l’éditeur a fait l’effort d’implémenter des données structurées sur son site, Google a mieux compris toutes les informations affichées sur la page (avis, temps de cuisson, calories...) et a pu les afficher de manière personnalisée sur le SERP :</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae09382f_64dc905138f59b39bd9aed8f_st1.png" alt=""></p> <p>‍</p> <p>‍</p> <h3><strong>Où écrire ces informations ?</strong></h3> <p>‍</p> <p>Dans la section <head> de chaque page, afficher les informations pour lesquelles un type de contenu existe dans le langage <a href="https://schema.org">schema.org</a>.</p> <p>‍</p> <h3><strong>Rich Snippet Fil d’Ariane</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher le fil d’Ariane d’une page directement sur le lien du PERL.</p> <p>‍</p> <p>Ce script LD-Json doit être mis sur la section <head> de toutes les pages qui ont des pistes de navigation.</p> <p>‍</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Accueil", "item": "<https://www.domaine.com>;" },{ "@type": "ListItem", "position": 2, "name": "Actualités", "item": "<https://www.domaine.com/directory-1>;" },{ "@type": "ListItem", "position": 3, "name": "Title of the page" }] } </script> <p>‍</p> <h3><strong>Rich Snippet : Avis / Reviews</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher les avis sur un produit, un service ou une marque directement sur le lien de la SERP.</p> <p>‍</p> <p>‍</p> <p><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66f68c02b4fa5e08ae0937fb_64dc9064ee5031f6f4d07349_st2.png" alt=""></p> <p>‍</p> <p>‍</p> <p>Ce script LD-Json est à mettre sur la section <head> de toutes les pages du site.</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "SoftwareApplication", "name": "SPARK", "operatingSystem": "Web-based", "applicationCategory": "Blog", "url": "www.spark.do", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "ratingCount": "54" }, "offers": { "@type": "Offer", "price": "0.00", "priceCurrency": "EUR" } } </script> <p>Le type doit être modifié en fonction du type d’entreprise de votre client.</p> <p>‍</p> <h3><strong>Rich Snippet: Article</strong></h3> <p>‍</p> <p>Ce type de données structurées ou de fragments riches aide à afficher les questions et réponses directement sur le lien du PERL.</p> <p>‍</p> <p>Ce script LD-Json est à mettre dans la section <head> de toutes les pages du blog, des nouvelles et des articles du site.</p> <script type="application/ld+json"> { "@context": "<https://schema.org>;", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "<https://www.spark.do/blog/article-example>;" }, "headline": "My Headline Here", "image": "<https://www.spark.do/files/image\_1.jpg>;", "author": { "@type": "Organization", "name": "Spark" }, "publisher": { "@type": "Organization", "name": "Spark", "logo": { "@type": "ImageObject", "url": "<https://www.spark.do>;" } }, "datePublished": "2021-06-27" } </script> </div></div><div id="w-node-_5f486106-70d5-c29e-bbd4-391b8343a44b-a2073427" class="ebook_column-form"><div><div class="w-embed w-script"><div data-tf-live="01J8MQG4TC3VVCY2AYJPQE927V" data-tf-hidden="resource_id=seo-structure-et-contenu,resource_url="></div><script src="//embed.typeform.com/next/embed.js"></script></div></div></div></div></div></div><div class="section section-padding-100"><div data-w-id="46388238-c3ce-6bc5-1456-266faed7a67b" style="-webkit-transform:translate3d(0, 55px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 55px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 55px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 55px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0" class="title-wrap-centre-duplicate margin-bottom-100"><div class="title-black">plus de ressources</div></div><div class="resources_wrapper w-dyn-list"><div role="list" class="resources_grid w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1"><div class="resource-card-1-categories-wrapper"><div class="w-dyn-list"><div role="list" class="resource-card-1-categories-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Social</div></div></div></div></div></div><a data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93305" data-wf-native-id-path="a7470f8b-653a-acf2-5d98-0fac85b93305_instance-0" href="/post/scale-your-creative-strategy-les-cles-pour-croitre-grace-a-une-strategie-creative-efficace" class="resource-card-1-container w-inline-block"><div style="background-color:#fffee0" class="resource-card-1-image-container"><img alt="" loading="lazy" data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93307" src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/672a164e14e53cdf97dd64d7_kWZolJIb0bNcZUiMn-JXT-N5uZFBrxasLhDo_jlJM74.svg" class="resource-card-1-image"/></div><div class="resource-card-1-content"><div class="resource-card-1-header"><div>Ebook</div><div>5 novembre 2024</div></div><div class="resource-card-1-title">Scale your creative strategy : les clés pour croître grâce à une stratégie créative efficace</div><div class="resource-card-1-spacer"><div class="resource-card-1-footer"><div class="w-dyn-bind-empty"></div><div class="w-condition-invisible">1 min</div></div></div></div></a></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1"><div class="resource-card-1-categories-wrapper"><div class="w-dyn-list"><div role="list" class="resource-card-1-categories-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Google Ads</div></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Search</div></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>E-commerce</div></div></div></div></div></div><a data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93305" data-wf-native-id-path="a7470f8b-653a-acf2-5d98-0fac85b93305_instance-1" href="/post/perf-max-le-guide-ultime-pour-comprendre-et-gerer-ses-campagnes" class="resource-card-1-container w-inline-block"><div style="background-color:#dcfff1" class="resource-card-1-image-container"><img alt="" loading="lazy" data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93307" src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/67288098038fc1f47caf5d14_-Zl5lmq65-qkQ8tamUMGlrHEcXv8HI94jqnbWoJD3ec.svg" class="resource-card-1-image"/></div><div class="resource-card-1-content"><div class="resource-card-1-header"><div>Ebook</div><div>5 novembre 2024</div></div><div class="resource-card-1-title">Perf Max : Le guide ultime pour comprendre et gérer ses campagnes</div><div class="resource-card-1-spacer"><div class="resource-card-1-footer"><div class="w-dyn-bind-empty"></div><div class="w-condition-invisible">1 min</div></div></div></div></a></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1"><div class="resource-card-1-categories-wrapper"><div class="w-dyn-list"><div role="list" class="resource-card-1-categories-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>CRM</div></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Google Ads</div></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Search</div></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Lead Gen</div></div></div></div></div></div><a data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93305" data-wf-native-id-path="a7470f8b-653a-acf2-5d98-0fac85b93305_instance-2" href="/post/comment-exploiter-pleinement-vos-donnees-crm-pour-booster-vos-strategies-sea" class="resource-card-1-container w-inline-block"><div style="background-color:#fffee0" class="resource-card-1-image-container"><img alt="" loading="lazy" data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93307" src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/672a15d9249f81e41d43fa02_ljx2RH7l3izo_YdsDpG-LIf5el40XQELc4LAUZElP10.svg" class="resource-card-1-image"/></div><div class="resource-card-1-content"><div class="resource-card-1-header"><div>Ebook</div><div>5 novembre 2024</div></div><div class="resource-card-1-title">Comment exploiter pleinement vos données CRM pour booster vos stratégies SEA ?</div><div class="resource-card-1-spacer"><div class="resource-card-1-footer"><div class="w-dyn-bind-empty"></div><div class="w-condition-invisible">1 min</div></div></div></div></a></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1"><div class="resource-card-1-categories-wrapper"><div class="w-dyn-list"><div role="list" class="resource-card-1-categories-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>E-commerce</div></div></div></div></div></div><a data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93305" data-wf-native-id-path="a7470f8b-653a-acf2-5d98-0fac85b93305_instance-3" href="/post/optimiser-ses-strategies-pour-la-peak-season" class="resource-card-1-container w-inline-block"><div style="background-color:#fef2e1" class="resource-card-1-image-container"><img alt="" loading="lazy" data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93307" src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/67287fe623fae3aeb2cd7581_M5OUEKIuXP1C6unHepQBIUJFa3zEu7GhUermqSziLjA.svg" class="resource-card-1-image"/></div><div class="resource-card-1-content"><div class="resource-card-1-header"><div>Article</div><div>15 octobre 2024</div></div><div class="resource-card-1-title">Optimiser ses stratégies pour la Peak season</div><div class="resource-card-1-spacer"><div class="resource-card-1-footer"><div>Par Laurie Guibert</div><div>5 min</div></div></div></div></a></div></div><div role="listitem" class="w-dyn-item"><div class="resource-card-1"><div class="resource-card-1-categories-wrapper"><div class="w-dyn-list"><div role="list" class="resource-card-1-categories-list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="resource-card-1-category"><div>Data</div></div></div></div></div></div><a data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93305" data-wf-native-id-path="a7470f8b-653a-acf2-5d98-0fac85b93305_instance-4" href="/post/la-fin-des-cookies-tiers" class="resource-card-1-container w-inline-block"><div style="background-color:#fef2e1" class="resource-card-1-image-container"><img alt="" loading="lazy" data-w-id="a7470f8b-653a-acf2-5d98-0fac85b93307" src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/671b3cd7ace98a647e985d9c_iYuzOf4_wLj1i7Fqn5n0fN4Ydoql-gsCLL5zntP14K4.svg" class="resource-card-1-image"/></div><div class="resource-card-1-content"><div class="resource-card-1-header"><div>Ebook</div><div>27 septembre 2024</div></div><div class="resource-card-1-title">La fin des cookies tiers</div><div class="resource-card-1-spacer"><div class="resource-card-1-footer"><div class="w-dyn-bind-empty"></div><div class="w-condition-invisible">1 min</div></div></div></div></a></div></div></div></div><div class="button-wrapper-center"><a data-wf-native-id-path="79245b58-d471-ebc1-5ed2-0d668196d356" href="/resources" class="button w-button">Voir plus</a></div></div><div class="section section-background-dark"><div class="container-large"><div class="cta-container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/63ac215b916d9b92f61eeff9_09_color_halo.webp" 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data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605b4_instance-1:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-1" href="/services/agence-social-ads" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/65fa15b806a95036a8d48b5d_7Uadqdft4iWfkji35Ga1aMuMyk0A8xyjFZiHg7IWYns.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Social Ads</div></div></a></div><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605b4_instance-2:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-2" href="/services/agence-sea" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/661920f1ab5176322b48c160_v-ub9_NKHYteyQMoKv4MGsn59NHD4_VErDpH0yOXBZw.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">SEA</div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="false" class="navigation_button_wrapper w-dropdown"><div class="navigation_button navigation_button_hover navigation_element_container-level2 w-dropdown-toggle"><div class="navigation_button_container"><div>SEO</div><div class="navigation_button_icon w-icon-dropdown-toggle"></div></div></div><nav class="navigation_dropdown_content w-dropdown-list"><div class="navigation_dropdown_description"><div>SEO</div><div class="text-size-small">Obtenez du trafic intentionniste et développez votre business grâce au SEO</div></div><div class="navigation_links_wrapper w-dyn-list"><div role="list" class="navigation_links_list w-dyn-items"><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605c7_instance-0:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-0" href="/services/netlinking" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/65fa144a207d5c8caafed349_-ePEGPUhteSEqDv5VsG-TQIUnk88Ka5rkXR-TnFtHZw.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Netlinking</div></div></a></div><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605c7_instance-1:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-1" href="/services/audit-seo" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/66461bf1045cbc42863c6948_trTjoGvF8AUz1GNk4YWXswo0F6qQLlm1kEK4DM1P1sA.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Audit SEO</div></div></a></div><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605c7_instance-2:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-2" href="/services/agence-seo" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/661920e49b76e14cb6a88175_bS3seaerBGa4TFh7lJqsoa8VRTDDR7ayZLSJG9rP7Dc.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Agence SEO</div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="false" class="navigation_button_wrapper navigation_button_wrapper_last w-dropdown"><div class="navigation_button navigation_button_hover navigation_element_container-level2 w-dropdown-toggle"><div class="navigation_button_container"><div>Data & measurement</div><div class="navigation_button_icon w-icon-dropdown-toggle"></div></div></div><nav class="navigation_dropdown_content w-dropdown-list"><div class="navigation_dropdown_description"><div>Data & Measurement</div><div class="text-size-small">Tracking, Mise en conformité RGPD, Server-Side, Dashboarding, Marketing Mix Modeling</div></div><div class="navigation_links_wrapper w-dyn-list"><div role="list" class="navigation_links_list w-dyn-items"><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605da_instance-0:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-0" href="/services/agence-data" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/65fa14aa7fc0413fd50d0371_WIfpDspBCnuZbM8C9rGEAcr7tCcwlMv8xtyfqyRdgL4.png" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Agence Data</div></div></a></div><div role="listitem" class="navigation_link_container w-dyn-item"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605da_instance-1:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe_instance-1" href="/services/agence-web-analytics" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe42531bcd2f94e/65fa126fa564f35e2eba9ec5_kQrukPf3HOqJ5YSMD7wtNUhlUxq1poRhdfnB55wBAGE.png" loading="lazy" alt="" class="navigation_link_image"/></div><div 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class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605f2:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/industrie/care" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d7474d3e3e083c6035_web-shopping-4415032.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">E-commerce</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc9029605f4-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605f5:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/industrie/lead-generation" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d631f07097dd12dd93_contact-us-4415101.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Lead generation</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc9029605f7-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc9029605f8:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/industrie/dnvb" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d64ec1d04b730b9884_alt-text-4415037.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">DNVB</div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="false" 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src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2c31815199f3e45f4f2_online-shopping-4414109.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Fashion</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc90296060b-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc90296060c:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/industrie/finance" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d8fa02c1674d441ab1_financial-idea-4415075.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Finance</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc90296060e-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc90296060f:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/industrie/care" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2c7d898c1b53a7ddcde_like-4504294.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Care</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc902960611-c5883c3f" class="navigation_link_container"></div></div></div></nav></div><div data-delay="0" data-hover="false" class="navigation_button_wrapper navigation_button_wrapper_last w-dropdown"><div class="navigation_button navigation_button_hover w-dropdown-toggle"><div class="navigation_button_container"><div>Tech</div><div class="navigation_button_icon w-icon-dropdown-toggle"></div></div></div><nav class="navigation_dropdown_content w-dropdown-list"><div class="navigation_dropdown_description"><div>Tech</div><div class="text-size-small">See how we help our clients expand their capabilities on multiple existing—and emerging—fronts.</div></div><div class="navigation_links_wrapper"><div class="navigation_links_list"><div class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc902960621:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/tech/data-hub" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d712f9fd5118e3e346_analysis-report-4415082.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Data Hub</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc902960623-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc902960624:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/tech/benchmarks" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d812f9fd5118e3ebc5_employee-rank-4415059.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Benchmarks</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc902960626-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc902960627:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/tech/competitive-intelligence" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d9b2029beb5be4a48d_recruitment-4415070.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Competitive intelligence</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc902960629-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc90296062a:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/tech/marketing-mix-modeling" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2c33d8968f4ca9fca79_calculator-4414105.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Marketing Mix Modelling</div></div></a></div></div></div></nav></div><div data-delay="0" data-hover="false" class="navigation_button_wrapper navigation_button_wrapper_last w-dropdown"><div class="navigation_button navigation_button_hover w-dropdown-toggle"><div class="navigation_button_container"><div>Insights</div><div class="navigation_button_icon w-icon-dropdown-toggle"></div></div></div><nav class="navigation_dropdown_content w-dropdown-list"><div class="navigation_dropdown_description"><div>Insights</div><div class="text-size-small">Retrouvez toutes les ressources produites par notre équipe</div></div><div class="navigation_links_wrapper"><div class="navigation_links_list bottom-border"><div class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc90296063b:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/blog" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2d6a2537d4a4feaf393_blogging-4415041.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Blog</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc90296063d-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc90296063e:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/resources" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2cce756f0eb995de700_favorite-book-4506407.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">E-book</div></div></a></div><div id="w-node-_9bd2a4e2-460c-9f3f-7a76-8bc902960640-c5883c3f" class="navigation_link_container"><a data-wf-native-id-path="80124ea6-a2e5-41c5-1148-e620690a201d:9bd2a4e2-460c-9f3f-7a76-8bc902960641:b7244cf5-7bf4-6c76-ba70-3b3f0647c8fe" href="/business-cases" class="navigation_link w-inline-block"><div class="navigation_link_image_container"><img src="https://cdn.prod.website-files.com/637de146fbe4253ca6d2f913/6729a2dae84ce2ea431f81d7_business-startup-4415084.svg" loading="lazy" alt="" class="navigation_link_image"/></div><div class="navigation_link_content_container"><div class="navigation_link_title">Business cases</div></div></a></div></div><div class="padding-section-xs"></div><div class="padding-horizontal-20"><div>Nos contenus les plus récents</div></div><div class="padding-section-xs"></div><div class="padding-horizontal-20"><div class="w-dyn-list"><div role="list" class="resources_grid w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="c091a8f3-7f7c-c52d-d809-4f2af65e66ee" 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